How to build a great trademark? Novle, Community Activators can show many businesses how to create a brand that can be protectable, becoming a superb trademark.
What is Novle?
Novle, Community Activators™ is a firm beyond traditional marketing services. Carlos Velasco is its founder and CEO. Novle seeks to connect businesses and organizations with the community creating meaningful and long-lasting relationships.
Brands vs. Trademarks
First of all, what is the difference between a brand and a trademark? Brand and branding are marketing terms. The American Marketing Association defines a brand as the name, term, design, symbol, or other feature that identifies one seller’s good or service as distinct from other sellers. In other words, branding is separating and differentiating your product or service from others in the same category.
Trademark, in contrast, is a legal term. Trademark is the process of filing the name, term, design, symbol, or slogan with USPTO. The filing at this government agency protects the brand at the Federal level, so other similar entities cannot use this (these) element(s) and create confusion in consumers’ minds.
Trademark and Legal Rights
Creating a brand does not warrant legal ownership. Only trademark registration at the federal level protects your brand, name, or logo against claims. Therefore, investing in trademark registration is wise for all with these intangible assets.
The name ‘Novle’ is perfect for a trademark. There are no similar businesses with that name or variations. Besides, ‘Novle’ is both arbitrary and suggestive. It evokes the word ‘Noble,’ which means “having or showing fine personal qualities or high moral principles and ideals,” both in English and Spanish. But it spells differently, so it brings also uniqueness.
“The best names to register as trademarks are the ones that have no direct relationship with the product or service,” said Trademark and Intellectual Property Attorney Marcos E. Garciaacosta. “In other words, no “Water” as a trademark for flavored water, for example.”
“On the other hand, if the word or sound creates new associations of meaning and feelings for your brand, it can be a successfully registered trademark. Let the brand owner develop associations and ideas about the products and services.”
In the case of Novle, it is unique in its spelling and starts bringing ideas to the public, such as trustworthiness and a business driven by principles.
“Moreover, with these “arbitrary” trademarks, the likelihood that another business in the same industry is already using the name is remote to none,” said Marcos.
“Brand creators should avoid the mistake of creating a brand and develop all the collateral materials to realize later another business using the same name. It is like throwing money down the drain,” said Marcos.
“We are happy to count Novle, Community Activators, and specifically Carlos Velasco as good clients, partners, and friends,” said Marcos. “It is a pleasure to work with business and community leaders who make a difference in our community. Personally, we participate in Novle’s events, and we are also beneficiaries of the community connections that happen thanks to them.”
Attorney Marcos E. Garciaacosta
Marcos E. Garciaacosta is a business, trademark, and intellectual property attorney who serves businesses, organizations, and individuals of all sizes in Arizona, the USA, and globally.
Marcos advises clients in the process of registering a trademark with USPTO, including guiding the clients in the creative process. He also helps trademark owners defend their intellectual creations in electronic media and litigates in Federal court for his intellectual properties clients.
Follow Marcos at Linktr.ee/MarcosLaw.