Brands and Trademarks. Make Them Work for You

Both Brands and trademarks are important concepts in the business world, not only for big companies but for small business, entrepreneurs and start-ups. However, sometimes people do not understand the difference between them and use them interchangeably, blurring the meaning of both concepts. Let’s start setting them apart: First of all, brand or branding are marketing terms while trademarks is a legal term belonging to the field of intellectual property law. Branding is the creation…

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4 Things to Do After Your Trademark is Registered

Hooray! You successfully register a trademark with the United States Patent and Trademark Office (USPTO) and wonder if this particular job is complete. Filing seemed a lengthy and involved process and it is logical to want to take good care of this important landmark for your business, so you can reap all the benefits. Registering a trademark is just the beginning. These are four things you should do as soon as you get your certificate of registration…

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ICE Creates a Fake University and Detains More than 100 International Students

Is this entrapment? The media has recently reported on the efforts by Immigration and Customs Enforcement (ICE) in creating a fake University to lure international students who depend on student visas to remain in the USA. More than a hundred students and some recruiters were detained Jan 30th by immigration authorities in connection with the enrollment in the University of Farmington, a fake university which had a website, social media and occupied a small office…

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