Recently, online publications reported that actor Bruce Willis was the first Hollywood star to sell the rights to his digital image to an Artificial Intelligence video production company called Deepcake. This firm makes “digital twins” (deepfakes) of celebrities for use in films and advertising. The deal would’ve allowed Mr. Willis, who is suffering from health issues, to continue monetizing his intellectual property without being physically present. The actor’s agent later denied any sale of his rights, but
An accusation of trademark infringement is an expensive and time-consuming inconvenience. Before using or registering a trademark for a logo or catchy slogan for your business or product, you must ensure no one else had already trademarked something similar or has been using it before you did for the same type of business. The last thing you want is to invest a lot of time, money, and effort in selecting the right trademark only to
Six years after the iconic musician Prince Rogers Nelson died, a Minnesota judge signed off on a deal to end the lengthy court battle over his $156 million Estate in early August 2022. Prince passed away in April 2016 at 57 from a fentanyl overdose, leaving his surviving family without a will. His death sparked a process known as probate, in which the courts decide how to distribute a deceased person’s Estate. The court ordered Prince’s assets—including
Are you choosing the name for your business or products? A trademark search is the first step to determining if another company is already using the mark. Imagine if you print labels and brochures, develop a website, run ads and spend valuable time building the reputation associated with a trademark only to discover that the name, logo, or slogan already exists. You’ll be forced to stop using it. Consider the additional expenses, time, and effort it will
Arizona State University (ASU) and the Arizona Board of Regents (ABOR) cannot sue the owner of an Instagram account over trademark infringement claims. The Ninth Circuit upheld the lower court decision in May 2022, throwing out ABOR-ASU’s lawsuit. The University’s ire was directed at an Instagram content creator. He used the ASU logo and other marks to promote “COVID parties” and other misinformation postings, which risk public health. The reason for the dismissal was implausibility.