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Trademark: Is the USPTO Filing Expensive?

We get you. You are careful with your expenses and your company’s cash flow. You want to evaluate if your investment is going to be productive and will help your business. Is filing a trademark expensive? Should I file a trademark with the venerable United States Patent and Trademark Office? Some businesses do not make it a priority. But that may be a big mistake. Let us be clear. Trademark protection is vital for your
trademarks and covid
Arizona State University (ASU) got into a trademark infringement fight against the owner of the Instagram account “asu_covid.parties”. They also issued a lawsuit against the social media platform Facebook, Instagram’s parent company. Can they do that? Yes, they can. And they are. COVID Parties What is a COVID party? Some media have reported students organizing parties without social distancing and face masks. To add recklessness, hosts invite people infected with COVID19. It is a wicked

Trademark Squatting. The Washington Redskins Confronts A Squatter

Martin McCaulay saw the future coming. He suspected that the NFL franchise “Washington Redskins” will eventually replace its trademark. In 2019, McCaulay filed with the United States Patent and Trademark Office (USPTO) dozens of trademarks applications the team may use to substitute the racially controversial name.  He filed for “Washington Pigskins,” “Washington Bravehearts”, “Washington Monuments,” and more. Offensive and racist brands are on their way out, even as the Supreme Court expanded the limits of
We say it often: Brands may be your most valuable asset. Furthermore, if the brands are protected with a registered Trademark, your trademark may be the most important item to salvage when things go wrong. The designer icon Diane Von Furstenberg’s case is very illustrative. Her fashion company is suffering from past administrative mistakes. Now, the pandemic is hitting hard the whole fashion industry. Who needs now a cocktail dress? Her company, DVF LLC had
The war against “fakes” or counterfeit merchandise is getting real and now involves Google. We already blogged about it. On our June 26th piece, we explained how Amazon is blocking third-party counterfeits or fake products from its platform. This action triggered by the passage of a new bill at the US House of Representatives. The name of the bill is the Shop Safe Act. This bill is not the law of the land yet but
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