Ivan Carreño wants to share his cultural heritage with you, and he and his partner, Abel Arriaga, are putting millennial fervor into distributing Mezcal Carreño. Mezcal (/mɛˈskæl/, Spanish: [mesˈkal] is an ancient spirit, similar to tequila, but from a different geographical area in Mexico, particularly from Oaxaca. It tastes different because it comes from different agave varietals, soils, and geography, which imprint distinctive terroir. Mezcal with History Ivan’s family started making mezcal in 1904 producing the
Amazon, the e-commerce giant, wants all people to sell. In the now distant beginnings, Amazon only sold books. Later, it transformed itself into an e-commerce juggernaut who sells everything to everybody, creating the click-and-deliver consumer culture. Amazon no longer sells mass-scale products coming only from corporate vendors, but it is aggressively attracting small producers, mom-and-pop shops, entrepreneurs and others who sell in smaller scale. In short, everybody is invited to join Amazon as a seller

Trademark Scams

Scammers and thieves are invading many aspects of business and our lives. Who has not received an e-mail from the “Nigerian Prince” asking for money? Some scams are crude, repetitive and primitive and have played for years such as the Nigerian Prince e-mail, one of the longest-running internet frauds. Nowadays, scammers are becoming sophisticated, and actively searching in government agencies’ public records and databases such as the United Patent and Trademark Office, looking for information
Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated use of a person’s rights and likeness. The singer and performer Ariana Grande is suing Forever 21 for the use of a lookalike young woman to promote the giant retailer’s brands and, in a different case,
Only a decade ago, beverage options were limited for the consumer and the most popular were the ones produced by transnational companies with a global presence. Their wars of brands captured the attention of all. Yes, we are talking about the Coca Cola and Pepsi Cola days. According to the Forbes 2017 Largest Companies Global 2000 list, PepsiCo Inc., Coca Cola Co., and Anheuser-Bush were the top three beverage companies in the world, as measured by a composite score. Even though these
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