Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated use of a person’s rights and likeness. The singer and performer Ariana Grande is suing Forever 21 for the use of a lookalike young woman to promote the giant retailer’s brands and, in a different case,…
The age of the electronic media and social platforms have created new spaces for creators such musicians, who may be not attached to a traditional record company, creating a more autonomous model. However, nowadays, the road to stardom and a living wage is a steep one. Over the past decade, the way of making money in the music business by selling recorded albums has become obsolete and the technology of the streaming services has completely…
Stan Lee died yesterday, November 12th, 2018, and the super-heroes are mourning. He was a pop culture revolutionary, a writer, an editor, and publisher of superheroes’ stories that where human, complete with self-doubts and fragility who, nonetheless, overcame their flaws to triumph against villains. He was a prolific producer of wealth, but not for himself. Films based on his characters have produced approximately 24 billions of dollars worldwide, according to an estimate by The Numbers,…
There is a world where all your little heart’s desires can come true: You live in a beautiful custom-designed mansion with a sparkling swimming pool where you gather your beautiful, model-like friends while you sashay a firm, bikini-clad body, martini in hand. It is called Second Life. Second Life is a virtual word launched in 2003 which has approximately a million regular users. Users create avatars of themselves to interact with places, objects, and other…
The music industry scored a major victory last week with the help of the current administration, when President Trump signed a long-awaited bill called The Music Modernization Act (H.R. 1551) on Thursday, October 11th, 2018. Surrounded by well know musicians, president Trump updated the intersection of Intellectual Property, streaming services, and music, reforming the licensing landscape and finalizing landmark reform to the United States copyright law. This new bill adapts the law to the digital…
