ASU cannot sue Covid Parties Instagram Posts’ Owner for Trademark Infringement 

Arizona State University (ASU) and the Arizona Board of Regents (ABOR) cannot sue the owner of an Instagram account over trademark infringement claims. The Ninth Circuit upheld the lower court decision in May 2022, throwing out ABOR-ASU’s lawsuit. The University’s ire was directed at an Instagram content creator. He used the ASU logo and other marks to promote “COVID parties” and other misinformation postings, which risk public health. The reason for the dismissal was implausibility.…

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Analysis of a Great Trademark: Novle Community Activators.

How to build a great trademark? Novle, Community Activators can show many businesses how to create a brand that can be protectable, becoming a superb trademark. What is Novle? Novle, Community Activators™ is a firm beyond traditional marketing services. Carlos Velasco is its founder and CEO. Novle seeks to connect businesses and organizations with the community creating meaningful and long-lasting relationships. Brands vs. Trademarks First of all, what is the difference between a brand and…

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Protecting Trademarks in the Metaverse

The Metaverse is coming into your life. Brand owners are getting ready to jump at the opportunity to participate in the Metaverse and cash on the virtual world. They are also getting ready to protect their trademarks. Make no mistake about it. For the most part, we are talking about the big firms. Think about Facebook, which changed its corporate name to Meta. Disney, Hyundai, and Nike, to name a few, are also staking a…

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¿Por qué las Bandas Musicales Necesitan Marcas Registradas?

Bandas y conjuntos musicales deben de conocer los aspectos básicos de la protección de marcas y derechos de autor seleccionando la adecuada guía legal. El Abogado Marcos te puede ayudar.

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Pop-up Bar Sued for Violating SpongeBob SquarePants’ Trademarks, Intellectual Property

Any restaurant, bar owner has to understand some business basics to function and thrive. Among the basic knowledge add an elementary understanding of intellectual property and trademarks. First of all, do not infringe on other’s intellectual creations. Intellectual property and trademark infringement can lead to costly lawsuits that small businesses may not be able to fight. Ultimately, it can destroy the restaurant or bar. Infringing Viacom’s Intellectual Property Here is a recent example. A downtown…

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