Is Your Patent Firm or Attorney Calling You a Genius? Be Wary

The election of a good patent attorney is critical for your invention, your business plans, and your wallet. First of all, some important knowledge: Patent Attorneys are highly specialized business professionals.  On top of a rigorous law degree, bar exam and the acceptance to the state bar association, patent lawyers have a background in science and/or engineering plus a patent bar certification. That means years of education and knowledge on the  STEM (Science Technology, Engineering,…

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Food Porn: The Importance of Trademark Protection for Restaurants

Savvy chefs and restaurateurs know that a restaurant name can be as important and relevant as the food they serve: It can convey an environment, a style or the type of service the clientele will enjoy and complement the dining experience. Protecting the name of a restaurant is vital for owners, since others may seek to capitalize on the success of your brand. Business owners, in general, need to avoid the mistake of thinking that…

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Chocolate Drama: Attempt to Trademark Kit Kat’s Shape in EU Fails

This was a high stakes court drama. Nestlé, the global food company, was denied an attempt to trademark the shape of the chocolate bar Kit Kat across the European Union because the courts decided the company hasn’t proved the three-dimensional shape is known to everyone as Kit Kat’s. As usual, these trademark battles between big corporations are a result of past rulings. Nestlé applied in 2002 for the Kit Kat shape trademark but was blocked…

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The European Union Moving to Trademark Perfumes

The law protects the creations of individuals through patents, copyrights, and trademarks so they can benefit of the economic gains of their efforts and defend the use of their intellectual property by other entities, businesses or individuals. The most common trademarks are visual, such as logos, slogans, which distinguish a product or service but is important to note that not only graphics or visuals can be trademarked. Recently, the courts in Europe are moving in the…

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Why Hire a Trademark Attorney to File a Trademark?

By Carmen Cornejo You have probably seen internet companies that file Trademarks for cheap. They seem professional but to get to the point, there is a Mexican saying that goes “Lo barato sale caro”- which translated means “what comes cheap can really cost you a lot of money”. A lot of money, plus the opportunity to advance your business. These internet companies lack the professionalized attention since their phone and chat features are taken care…

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