Ride Share Alternatives: Tripstars Offers Professional Services that Challenges Uber and Lyft

It takes guts to compete¬†against Uber and Lyft, the giants of the rideshare universe, but a company in Phoenix is offering personalized ride share services at better prices for the consumer while providing above-industry incentives to qualified new drivers to join. TripStars is such a company. An immigrant-owned rideshare enterprise serving the metro-phoenix area, Tripsart has a passion for doing things differently. How can a company compete the tech giants?¬† By offering better, local services…

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The Perils of Using Your Name as a Brand

Thank you Bhavini Mistry for her contribution with this article.What is all the fuss? In 2014 the California-based surfer brand O’Neill sent a “#ceaseanddesist” letter to Thaddeus O’Neil, a designer from Long Island who sells similar surfer clothing.  A “cease and desist” is the first legal step to stop another company from performing certain actions. In this case, O’Neill wants to stop Thaddeus from selling clothes under his name [Thaddeus O’Neil] because it is very…

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