What to Know Now: Trademarks 101

Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…

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Google Widens Crack-Down Against “Fakes” and Counterfeits

The war against “fakes” or counterfeit merchandise is getting real and now involves Google. We already blogged about it. On our June 26th piece, we explained how Amazon is blocking third-party counterfeits or fake products from its platform. This action triggered by the passage of a new bill at the US House of Representatives. The name of the bill is the Shop Safe Act. This bill is not the law of the land yet but…

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