What to Know Now: Trademarks 101

Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…

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How Walter Mercado Almost Lost His Trademarks and IP Forever

Like so many others in this pandemic time, I’m seeking stories on Netflix. Last week I found “Mucho Mucho Amor: The Legend of Walter Mercado” For those who do not know, Walter Mercado was iconic. He was a popular, flamboyant astrologer who entertained homemakers and grandmas on Hispanic TV. Since his show was broadcasted through UNIVISION, he was able to reach millions of Spanish speakers every day. His show was watched in the USA, Latin…

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