Trademarks: Trends for 2020 and the New Decade

A new year has started and we pinpoint three important trends in the trademark and intellectual protection world: Increased interest to protect intellectual property through registered trademarks. The last decade analysts saw a marked increase of trademark filings. Approximately, 7 million trademark applications were filed worldwide in 2016, which represent 16.4% more than in 2015, reaching a new high each following year. There are now almost three times as many trademark applications being filed around…

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5 Important Take-Aways from the Marijuana Business Panel

Arizona Bar members gathered early November 2019 to discuss the legal framework of the Cannabis business locally and nationally.  Business and trademark attorney Marcos E. Garciaacosta participated in the panel, contributing his expertise in several aspects of the laws and regulations that affect the cannabis businesses. Cannabis in Arizona is legal for medical purposes since 2010 but illegal for recreational use. Still, there are important considerations to note. Here is the lowdown in 5 bullets.…

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Ariana Grande, Others, Suing for the Unappropriated Use of Their Images

Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated use of a person’s rights and likeness. The singer and performer Ariana Grande is suing Forever 21 for the use of a lookalike young woman to promote the giant retailer’s brands and, in a different case,…

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