Beware of the NFL: Super Bowl Trademark Guide

As the Super Bowl® LVII approaches, have you noticed how the term “Super Bowl” is not often mentioned in commercials and other forms of advertising? Instead, they use words like “The Big Game” or something similar. That’s because the National Football League (NFL) has owned the “Super Bowl” trademark since 1969, and they are ferocious defenders of their Intellectual Property. Companies that want to use the name will need to pay them for the rights.…

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How to Avoid Trademark Infringement

An accusation of trademark infringement is an expensive and time-consuming inconvenience. Before using or registering a trademark for a logo or catchy slogan for your business or product, you must ensure no one else had already trademarked something similar or has been using it before you did for the same type of business. The last thing you want is to invest a lot of time, money, and effort in selecting the right trademark only to…

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