Cool/Hot Guys AC are life savers. The Phoenix metro area company repairs and offers maintenance to air conditioner units, both residential and commercial, in a city that literally puts their ACs to the test.
Air conditioners in Arizona work harder than most AC units in America. Cool/Hot Guys AC works hard to provide a comfortable indoor environment to battle outside temperatures that can go up to 116F degrees a couple of days in the summer, with July average high temperatures of 106 F and average lows of 83 F.
It’s a dry heat, folks!
Like any successful company with a catchy name and distinct branding, it is important to trademark the name so customers identify the service and competitors cannot take advantage of the hard work of the company.
Cool/Hot Guys AC went the extra mile of branding protection. Joe Bua, the company owner, not only protected the name, logo, slogan but also the trade dress for his service vehicles.
What is a trade dress? It is a form of intellectual property that refers to the visual characteristics of a product, services or its packaging (it could be the design of a building or, like in this case, a vehicle). The trade dress identifies the product or service to the consumers and makes the company distinctive.
Joe Bua had the idea to repurpose old school buses as service vehicles for the tools and materials he needs to perform Cool/Hot Guys AC services.
Marcos E. Garciaacosta’s Legal Business Global was able to trademark the particular design of Joe’s buses: the happy and refreshing blue lines, the lettering placement and the frosted blue windows evocative of coolness in the middle of the desert.
As an expert trademark attorney, Marcos Garciaacosta, Esq. was able to define the elements that distinguish the vehicle which can be trademarked with United States Trademarks and Patent Office (USTPO).
Not all the school bus can be trademarked.
We highly recommend Cool/Hot Guys AC since they repaired our AC in the middle of summer a couple of years ago.
They are life savers!
For assessing and protecting your business brand, please schedule an appointment with intellectual property attorney Marcos E. Garciaacosta at (480) 324-6378 or e-mail us at email@example.com