Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated use of a person’s rights and likeness. The singer and performer Ariana Grande is suing Forever 21 for the use of a lookalike young woman to promote the giant retailer’s brands and, in a different case,…
Beverage entrepreneurs most protect their marketing efforts filing trademarks.
Michael Jordan Trademarked his name in China, but only in English.
He learn a painful lesson.