Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…
Trademark Squatting is a practice that can confront businesses with unexpected cost and hassles. Read about the Washington Redskins re-branding troubles.
Fashion icon fights to salvage her most important asset: her registered trademark and brand.
Millennial entrepreneurs bring to Arizona an artisanal mezcal from Oaxaca, protecting their brand with USPTO.
Persons can be powerful marketing tools who can command millions of dollars in revenue. We are talking of celebrities and influencers such as Ariana Grande selling and endorsing products. Recently, two litigation cases have been reported about the unappropriated use of a person’s rights and likeness. The singer and performer Ariana Grande is suing Forever 21 for the use of a lookalike young woman to promote the giant retailer’s brands and, in a different case,…
