Analysis of a Great Trademark: Novle Community Activators.

How to build a great trademark? Novle, Community Activators can show many businesses how to create a brand that can be protectable, becoming a superb trademark. What is Novle? Novle, Community Activators™ is a firm beyond traditional marketing services. Carlos Velasco is its founder and CEO. Novle seeks to connect businesses and organizations with the community creating meaningful and long-lasting relationships. Brands vs. Trademarks First of all, what is the difference between a brand and…

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What to Know Now: Trademarks 101

Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…

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Trademark Squatting. The Washington Redskins Confronts A Squatter

Trademark Squatting is a practice that can confront businesses with unexpected cost and hassles. Read about the Washington Redskins re-branding troubles.

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Team Mezcal Carreño Protects Its Brand While Offering Tradition and Sabor

Millennial entrepreneurs bring to Arizona an artisanal mezcal from Oaxaca, protecting their brand with USPTO.

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