Protecting Trademarks in the Metaverse

The Metaverse is coming into your life. Brand owners are getting ready to jump at the opportunity to participate in the Metaverse and cash on the virtual world. They are also getting ready to protect their trademarks. Make no mistake about it. For the most part, we are talking about the big firms. Think about Facebook, which changed its corporate name to Meta. Disney, Hyundai, and Nike, to name a few, are also staking a…

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