Google Deepens the War Against Counterfeit Merchandise

The war against fakes or counterfeit merchandise is getting real and deep. We already blogged about it. On our June 26th piece, we explained the recent actions taken by Amazon to block third party counterfeits or fake products on its platform, prompted by the passage of a new bill at the US House of Representatives. The name of the bill is the Shop Safe Act. This bill is not the law of the land yet…

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Amazon Creates Unit to Fight Counterfeit Products

Back in March of 2020, in a rare show of bipartisanship, the US House of Representatives put forward a bill that would make e-commerce companies such as Amazon legally liable for counterfeits sold on its platform, a much-awaited move to stem fake products coming from several countries.  The name of the bill is the Shop Safe Act. As a result of this no so subtle pressure, Amazon is stepping up the battle against counterfeits with the…

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