The war against “fakes” or counterfeit merchandise is getting real and now involves Google. We already blogged about it. On our June 26th piece, we explained how Amazon is blocking third-party counterfeits or fake products from its platform. This action triggered by the passage of a new bill at the US House of Representatives. The name of the bill is the Shop Safe Act. This bill is not the law of the land yet but…
Back in March of 2020, the US House of Representatives put forward a bill to fight fake products. Specifically, it would make e-commerce companies such as Amazon legally liable for counterfeits sold on its platform. The name of the bill is the Shop Safe Act. As a result, Amazon is stepping up the battle against counterfeits. The retail giant has created a new team that will investigate fakes. Additionally, this team will pursue criminal charges…
