What to Know Now: Trademarks 101

Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…

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