Food Porn: The Importance of Trademark Protection for Restaurants

Savvy chefs and restaurateurs know that a restaurant name can be as important and relevant as the food they serve: It can convey an environment, a style or the type of service the clientele will enjoy and complement the dining experience. Protecting the name of a restaurant is vital for owners, since others may seek to capitalize on the success of your brand. Business owners, in general, need to avoid the mistake of thinking that…

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Louboutin Fights to Protect the Iconic Red Soles

By Kajol Kapadia   Can someone own a color on a sole? According to a recent (June 2018) verdict regarding a lawsuit filed by Christian Louboutin against the Dutch retail company, Van Halen, the iconic lacquer red used by the well-known French company,  yes, someone can. Christian Louboutin first filed against the brand Van Halen five years ago, claiming that the company had infringed upon its trademark of red-bottomed shoes. Over the years, Christian Louboutin has filed multiple…

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The European Union Moving to Trademark Perfumes

The law protects the creations of individuals through patents, copyrights, and trademarks so they can benefit of the economic gains of their efforts and defend the use of their intellectual property by other entities, businesses or individuals. The most common trademarks are visual, such as logos, slogans, which distinguish a product or service but is important to note that not only graphics or visuals can be trademarked. Recently, the courts in Europe are moving in the…

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Why Hire a Trademark Attorney to File a Trademark?

By Carmen Cornejo You have probably seen internet companies that file Trademarks for cheap. They seem professional but to get to the point, there is a Mexican saying that goes “Lo barato sale caro”- which translated means “what comes cheap can really cost you a lot of money”. A lot of money, plus the opportunity to advance your business. These internet companies lack the professionalized attention since their phone and chat features are taken care…

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