The European Union Moving to Trademark Perfumes

The law protects the creations of individuals through patents, copyrights, and trademarks so they can benefit of the economic gains of their efforts and defend the use of their intellectual property by other entities, businesses or individuals. The most common trademarks are visual, such as logos, slogans, which distinguish a product or service but is important to note that not only graphics or visuals can be trademarked. Recently, the courts in Europe are moving in the…

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Why Hire a Trademark Attorney to File a Trademark?

By Carmen Cornejo You have probably seen internet companies that file Trademarks for cheap. They seem professional but to get to the point, there is a Mexican saying that goes “Lo barato sale caro”- which translated means “what comes cheap can really cost you a lot of money”. A lot of money, plus the opportunity to advance your business. These internet companies lack the professionalized attention since their phone and chat features are taken care…

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