What to Know Now: Trademarks 101

Independently of the size of their business, owners must pay attention to the trademark basics. Many business owners dedicate efforts and money to branding, but without the trademark protection, others can steal the brand. Without careful research, your branding may be infringing on other’s property. Here are the Trademark Basics. Trademarks are identifiers of your company, product, or service. These identifiers can be a logo, a name, or a slogan. For example, when you buy…

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Trademark Squatting. The Washington Redskins Confronts A Squatter

Trademark Squatting is a practice that can confront businesses with unexpected cost and hassles. Read about the Washington Redskins re-branding troubles.

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Trademarks: Trends for 2020 and the New Decade

A new year has started and we pinpoint three important trends in the trademark and intellectual protection world: Increased interest to protect intellectual property through registered trademarks. The last decade analysts saw a marked increase of trademark filings. Approximately, 7 million trademark applications were filed worldwide in 2016, which represent 16.4% more than in 2015, reaching a new high each following year. There are now almost three times as many trademark applications being filed around…

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Team Mezcal Carreño Protects Its Brand While Offering Tradition and Sabor

Millennial entrepreneurs bring to Arizona an artisanal mezcal from Oaxaca, protecting their brand with USPTO.

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