Analysis of a Great Trademark: Novle Community Activators.

How to build a great trademark? Novle, Community Activators can show many businesses how to create a brand that can be protectable, becoming a superb trademark. What is Novle? Novle, Community Activators™ is a firm beyond traditional marketing services. Carlos Velasco is its founder and CEO. Novle seeks to connect businesses and organizations with the community creating meaningful and long-lasting relationships. Brands vs. Trademarks First of all, what is the difference between a brand and…

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Nike and Undefeated Steal Logo from United States Naval Academy and Get Into Trouble

Even those who are not trademark attorneys were calling out Oregon based Nike and Los Angeles-based company Undefeated for taking the United States Naval Academy crest and use it as a brand logo. As you can see here, many of the features of the two are the same. Nike and Undefeated just simply added the Undefeated simpler design at the center and changed the words and few other touches. Many at the Naval Academy and around Maryland…

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